“Blogging Tips For New Bloggers” contains valuable information, and insights that can change the way you think about content creation.
Tip # 1: Spend More Time On Posts
According to the survey, most people spend an average of 3 hours 57 minutes writing a post before publishing. If you are not an expert with 10 years of experience in your field, then this time will not be enough for you.
The problem here is that it is impossible to fully immerse yourself in the topic in 4 hours. You need to find and read different sources, summarize information, provide material with examples, and visual elements. This is followed by editing and optimization.
It’s almost impossible to fit all this into 2,000 words and a couple of hours.
Of course, you can just google the target keyword, grab some basic information from the top SERPs, and call your post “new.” But that content won’t be original and most likely won’t get many backlinks.
Try it yourself in 4 hours to write a complete guide on a topic. Moreover, with quality that will allow you to take top positions for relevant queries in Google, Yahoo. DuckDuck Go, Bing, etc..
If you want to get average results, you can spend 1-4 hours on each post. But bloggers who devote more than 6 hours to each new article are 38% more likely to get a better return. And something tells me that every additional hour increases this return, to a reasonable limit.
Tip # 2: Do Some Serious Editing
Most of the content on the internet is incredibly boring. Your content should evoke emotions in readers. Positive or negative is another matter.
Tone, style, presentation. At least logic, thought sequence, grammar, and punctuation marks. This requires an editor.
Imagine you’ve just written 2,000 words.
The last thing your brain wants to do now is reread what you have written 5 times. And in any case, you need to do this in order to find commonplace typos, extra spaces, the inconsistency of words in sentences.
If you do your own editing, like 41% of Orbit Media survey respondents, don’t be upset. Not everything is lost. 28% of your competitors ask someone to informally rate content. And only 31% have a full editor.
However, keep in mind that with an editor, your content will be 38% more successful than your peers without editing.
Poor grammar and mediocre editing can hurt your authority. Research shows that professionals with fewer grammatical errors on their LinkedIn profiles are more likely to get promoted.
In addition, 42% of blog readers say spelling mistakes create a negative perception of the brand and status of the content author in them.
According to the survey, “showing the text to a friend” is not enough for success. To become a top blogger, you need a professional editor.
Can’t afford it yet for financial reasons? Or don’t you want to talk to freelancers again? There are dozens of services on the Internet for checking spelling, punctuation, morphological errors, extra spaces, etc.
As an example, here’s an online spell checker from Grammarly:
As well as checks materials for plagiarism or duplicates. On content exchanges, customers in most cases require to maintain the uniqueness of texts, relying on this particular tool.
It doesn’t matter what niche you work in. Make it a rule to run all your texts through similar software or a professional editor. Your readers will be grateful to you.
Tip # 3: Don’t Neglect Old Content
Writing a high-quality article takes hours, days, weeks. Maybe even months when it’s a long tutorial or case with lots of visual information.
After so much invested time, it’s nice to hit the publish button and sit back. Everything is ready, right? Almost, but not quite.
Content doesn’t go ” evergreen ” just because you want to. Of course, you can plan and write posts exclusively on topics that will always be relevant.
But that doesn’t even happen in the internet marketing niche.
Information tends to become outdated. Once you hit the publish button, your work is only 75% complete. In some cases, you have to make edits after a few weeks, or even days.
According to the survey, 32% of content marketers do not update their content after publication. I confess that I myself am also guilty of this sin. However, bloggers who keep track of their content are twice as likely to report success.
Changing the page, after being indexed by search engines, allows you to bypass competitors in search results.
Start by looking at the analytics on the materials you already have.
How much traffic were you getting when a particular post was at its peak?
What positions did he hold on different keywords?
Has the traffic aligned over time? Have the positions changed for the main keywords?
If you notice a strong drawdown, it’s time to update the content to meet the expectations of search engines. Go to Google: Take a look at the sites ahead of you. Explore their content.
Are they optimizing for specials?
Are they more accurate in answering user questions?
How long are their texts?
An abundance of pictures and videos?
Are your competitors keeping the information up to date, monthly or quarterly, by adapting content to current trends? Ultimately, just ask yourself, “What do they have and what I don’t?”
Fix it, publish fresh data and regain your lost SERP rankings.
Tip # 4: Publish Your Own Research And Case Studies
Practical materials tend to garner a lot more social media mentions and backlinks than theory.
It is often recommended to use infographics as “linkbait”. True, few people know how to do it correctly, overdoing it with size, data density, and pictures.
Check out almost any other authoritative, informative, relevant, and statistically significant case with Ahrefs and you will see similar results.
Solid cases collect many:
Mentions On Social Networks;
Positions In Search Engine Results;
Why? Because anyone who sets out to practice research knows that the outcome is a great opportunity to reinforce their point of view.
Content writers and journalists need data to refer to back up their claims. Marketers need data to base their strategies on and maximize their budget.
According to a poll by Orbit Media, 85% of bloggers who published original research are very happy with the results. Especially in comparison with the effect of regular posts.
Do you want to create interesting content that will be in demand? Start doing original research on unique and relevant topics in your niche.
Tip # 5: Do What Others Don’t
It’s tempting to do a ton of content for the sake of content. It’s nice to open up your blog and see tons of long posts. But if you are doing exactly the same thing as your competitors, then the sheets of text will not be very much use.
If you think you can write a “How many tablespoons are in a cup” today and get to the top of search engines, you better think more.
Take them to your arsenal, benefit from what readers and search engines want to see:
Only 11% publish posts longer than 2,000 words: increase the text size, only without water. Delve deeper into the subtopics of the main subject, providing readers with added value. No one will read 5,000 words that don’t help solve problems.
Just 1% collaborate with influencers: ask industry experts for comments to increase user confidence in your content. As an added bonus, you will get mentions on the respondents’ social networks.
Only 26% add video content to their articles, and only 7% use audio, which has a strong positive impact on promotion: it will cost you a couple of bucks to translate text into video or audio. If you don’t want to do it yourself, hire a freelancer
As tactics become more popular, the return on them decreases. Want to make awesome content that rewards feedback and traffic? Invest in what most publishers miss.
Conclusions: Blogging Tips For New Bloggers
Millions of blog posts are created, edited and published around the world every day. Therefore, you need to stand out from the crowd in order to win over your audience.
To summarize the article and research: do what other content creators don’t.
. Spend more time on each article . More research, more visuals, more case studies, and more words.
2. Get your own executive editor . He will identify and fix bugs that elude you.
3. Start updating outdated content and be consistent. After clicking the publish button, your work is far from complete.
4. Do your own research. People love original cases and materials close to scientific articles. Yes. This is hard. Yes, it is time-consuming. But the data speaks for itself: it’s worth it.
5. Invest time and money in tactics that most content producers don’t use: video, audio, influencer relations, and more.
What do you think is the key to success in blogging today? Which of these tips would you use first? Share in the comments!